How We Do Business

Sierra: How we do it

Ever wonder how we carry some of your favorite brands at such surprisingly low prices? Take a peek at how we do it.

Extended Returns Policy: To better serve our customers, we have extended our return policy for the holiday season. Purchases made between October 14, 2018 and December 25, 2018 may be returned through January 23, 2019. Our standard return policy will apply to all purchases made beginning December 26, 2018. Learn more about our return policy here.

Real brands, real savings, really

Sierra is an off-price retailer, selling almost everything you might need when you are outside, whether you are exploring the world or enjoying time in your yard with family. For us, value is a combination of brand, desirability, price and quality. Unlike traditional retailers, we generally don’t do promotions, sales, coupons or other gimmicks – just brand name and other high-quality outdoor and activewear apparel, footwear and gear that are 20%-60% less than department and specialty store regular prices on comparable merchandise, every single day! You can find great brands and merchandise at value pricing that’s hard to find anywhere else, without having to wait for a coupon or code. We’re also not an outlet store. An outlet store typically sells merchandise from a single manufacturer. We are different – we offer you brands from thousands of vendors around the world!

We're smart shoppers, just like you

Our buyers are on the hunt throughout the year for the top brand names and other high-quality merchandise, equipment, and apparel for your family’s outdoor needs— from year-round activewear, to running, fishing, camping, skiing, swimming and cycling gear, to backpacks, patio furniture and hiking boots.

We buy from all kinds of vendors: big brand names to speciality up-and-coming labels and gems from around the globe. Our buyers choose many different colors, styles, materials, and fabrics so there are always lots of great choices for you.

Our buyers are opportunistic and entrepreneurial. So when a manufacturer overproduces or other stores overbuy, we swoop in, negotiate the lowest possible price, and pass the savings on!

Never the same selection twice

Unlike other types of retailers that buy seasonally, we have new brand name, and other high-quality apparel and merchandise arriving several times a week. So stop by often to see our latest finds, at spectacular savings!

The average Sierra store receives several deliveries per week, with thousands of new items arriving weekly. adds new merchandise almost daily. Our rapidly changing assortments create that “treasure hunt” shopping experience that our customers love.

If you love it, act fast and grab it! The store managers don’t even know what’s coming until they throw open the delivery truck doors! That’s what makes us so exciting to shop.

The amount we buy from each brand varies greatly – sometimes we buy a little and at other times, we may buy a lot. What matters is that we think our customers will love it!

No One Way We Buy

We take advantage of a wide variety of opportunities, which can include department store cancellations, a manufacturer making up too much product, or a closeout deal when a vendor wants to clear merchandise at the end of a season, as well as lots of other ways to bring you tremendous value.

The majority of product we sell is brand name merchandise generally sold at prices 20%-60% less than comparable product. Most of our merchandise is current season apparel, footwear and gear. A small percentage is past season which we also offer at amazing savings to you.

Some of our merchandise is manufactured for us. And some is designed by our own merchandise experts, particularly when what we are seeing in the marketplace isn’t the right value for our customers, meaning the right combination of brand, fashion, quality and price. We are always seeking great quality and value all over the world!

Sierra stores and

Our stores and e-commerce website are as flexible as we are. We love our bright, modern stores which have no walls between departments, so we can easily expand and contract merchandise categories to respond to the newest fashion trends and changing customers’ tastes. And changes frequently to bring amazing value to our customers every time they shop!

So whatever your outdoor style and needs – we know that you will find something fun, and special, at a great price every time you visit!